Hero Lice Clinics - Inrev Digital Marketing & Automation

Products

Website, Brand Strategy, Search Engine Optimization, Text & Email Automation, Sales Funnels, Online Scheduling, Online Payment Capture and Processing, Cutomer Relationship Management, Link Building, Ratings & Review Management, Google My Business, Google Ads, Facebook Ads, Social Media, Learning Management System, Press Releases, Influencer Engagement Marketing.

Strategy

In 2016, Hero Lice Clinics started their first location in Round Rock, TX. At that time, there were 5 competing lice clinics in the Austin Area. As a start-up challenger in a highly competitive industry, it was imperative Hero established digital roots as quickly and as efficiently as possible. 3 competing clinics closed their doors within 2 years of Hero’s opening and Hero remains ATX’s top lice treatment and removal clinic.

Approach

Website creation was keyword driven, current and future location aware, and built to scale. Online scheduling reduced phone time and allowed appointments to be scheduled 24/7. CRM and automated intake forms eliminated headcount need for administrative assistance. Email and text reminders sent on customer trigger flows.

The Process

As a start-up, Hero Lice Clinics needed everything from a website, scheduling tools, phone software, Ads, digital contect, Google My Business, and more.

Website Analysis

An existing website was not available, so we started with Hero’s site from scratch. The look and feel were chosen and the InRev team went to work on the buildout.

Keyword Research

We quickly found several high performing keywords. Lice Removal, Lice Treatment, Lice Products, and Lice Near Me were a few of the ones that quickly stood out.

Content Writing

Several drafts of keyword driven content were produed and vetted by the Hero Lice Clinics team. After several revisions the content was approved and a go-live date was set.

Website Optimization

After 30 days, a backlink campaign began that provided the greatest SEO gains. Hero went from a 2nd page ranking to several top three ranking within a short 90 days.